Caring for pets with innovation
At Pawfur, we’re transforming pet care by combining innovation with compassion to make it smarter, easier, and more accessible for everyone.
Our Vision for Petcare
Pawfur was born from the shared struggles of pet owners navigating the maze of care for their beloved animals. We realized that pet care shouldn’t be this emotionally and logistically draining. At the same time, the growing pressure on vets highlighted the urgent need for smarter, more efficient tools.
Our vision is to create a platform where no pet owner has to go through this alone, while also providing vital support to the amazing vets who care for our furry family members.
By empowering owners to make better care decisions and easing the burden on clinics with AI-driven triage and support, we aim to make pet care simpler, more accessible, and more connected—ensuring every pet gets the care they deserve. 🐾
The Founder
Ariena leads tech, product strategy, and UX. With expertise in UX/UI, AI and development, she’s passionate about improving pet healthcare after the loss of her cat, Kitty, due to delayed care.
